Thank you, Krispy Kreme!
Oh, Krispy Kreme, how do I love thee? Let me count the ways: dozens and dozens and dozens…
I grew up in Alabama. When I was a little girl living in Spanish Fort, Alabama, on the Eastern Shore of Mobile Bay, we had to drive past a Krispy Kreme on Government Street in downtown Mobile every time we went to Bel Air Mall…and that was pretty often…usually on Saturdays. My family would shop, and my brother and I would eat French fries at the Eckerd’s lunch counter or the Woolworth’s counter in the mall. And sometimes, when we were lucky, on the drive home, Mother and Daddy would want to stop for a cup of coffee at the Krispy Kreme.
That particular Krispy Kreme franchise, I’ve been told, was an early franchise location. It served many a reveler after late nights during Mardi Gras for years. After moving away from the Mobile area as a child, I returned in my 20s, and that franchise location looked the exact same as I had remembered it…nothing had changed. In fact, I think it looked “original” till I moved away in 2000. Sadly, it closed in 2011. Repeated efforts to redesign the building for a drive-thru proved fruitless when they realized they would have to move parking to the back of the building, making it difficult for walk-in customers to gain access. I have some good memories of watching the doughnuts being made in that building…moving down the conveyor system. And I remember sitting at the counter on one of the green and silver round stools, enjoying a doughnut and laughing with my brother as a kid.
Clearly, Krispy Kreme has a positive connotation for me. So when Krispy Kreme announced they will give a free doughnut to customers who show their vaccine cards, I was thrilled. When I heard people were bashing the company for it, I was baffled. What the what? Apparently, there are people who think Krispy Kreme is “bribing” people into getting the vaccine. Really? That’s a pretty cheap “bribe.” Others posted on social media about how unhealthy the doughnuts are, and they shouldn’t be offering them.
I have four words for that: Give me a break!
Here’s how I feel. I don’t think Krispy Kreme is “bribing” anyone. I think they are rewarding people for getting vaccinated, and I truly believe this is a genius marketing campaign. They know most people won’t just come in and get that free doughnut. Most people will purchase at least one more item. And then there are the folks like me, who will purchase a couple dozen, just to share with anyone who comes to our house. Krispy Kreme will make money on the deal for sure. If you can be bribed for the price of a doughnut, you’ve got bigger problems.
As for the “health” issues…if you don’t want a doughnut, don’t go to Krispy Kreme for your free doughnut. If a vegan restaurant were offering something free as a reward, I wouldn’t go get it, because…you guessed it… I’m not vegan. But Krispy Kreme? You can bet your sweet bippy I’ll be getting my doughnut. In fact, I plan to meet friends there and have coffee too! And we will take pictures in the Krispy Kreme paper hats and post them all over social media…just wait. But if you are so worried about the health implications of eating a single doughnut, don’t sit by me. I don’t want to hear it. I just want to enjoy my doughnut and laugh with all my friends who will be enjoying theirs too.
I think Krispy Kreme is a great business. I have supported them my whole life. As an adult, I’ve been known to purchase multiple boxes at holidays and pass them out to friends and family. When we volunteered to donate cakes to the cake walk at the school carnival when my daughter was little, our “doughnut cakes” made with tiers of Krispy Kreme doughnuts and frosting/sprinkles were the most popular cakes at the events! Do I think people should eat them all day every day? No. But the occasional Krispy Kreme doughnut? Yes, please!
So if you don’t want your doughnut, please don’t go to Krispy Kreme. The line will be shorter for me and my friends, several of whom are physicians! Or better yet, go get your doughnut and pass it to me. But if you’re not going to get one…get out of my way. Don’t be a buzzkill.
Thank you, Krispy Kreme! I will get there as fast as I can with my completed vaccination card next Monday! I’ll be posting pictures on Instagram and Facebook before I even leave the store!
***Want to learn more about Krispy Kreme? Want to order one of those awesome coffee cups or some apparel? Click here!***