Love’s Baby Soft.
Anyone who was a little girl or preteen in the 70s and 80s remembers Love’s Baby Soft…a brand of cologne, body powder, body mist that smelled “like a baby” and was marketed toward girls and preteens through Teen Magazine and even on commercials. I don’t know if the commercials ran in the afternoons, evenings, or Saturday mornings, but I can still hear the jingle, “You can try hard. Or you can try soft. Soft will get ’em every time…Love’s Baby Soft!”
I’ve gone to YouTube and watched some of the old commercials. It appears one commercial from 1975 was marketed toward an older audience. It’s a little creepy, saying, “Innocence is sexier than you think.” Yuck. You can see that commercial here…not my favorite. But the one I remember most was clearly marketing to the younger generation. You can see the ad I remember most here.
What made me think of Love’s Baby Soft?
I try to walk several miles a day, and when I do, nothing passes the time better than talking on the phone with friends. Sometimes I listen to books on Audible, but usually, I talk on the phone. I was talking with a friend last night, and somehow, we started talking about riding the school bus. We both went to public school growing up, so we exchanged some school bus stories. I told her stories about the older guys on our bus singing Queen’s We Will Rock You while the rest of us pounded the well-known beat on the bus seats. We had a pretty patient, understanding bus driver named Mr. Maynard who I think might have actually been entertained by the shenanigans.
The friend I was talking with asked if, when I was growing up in Alabama, high school kids were allowed to take jobs as bus drivers. I don’t remember that being the case, but she said teenagers could be bus drivers in North Carolina back then, adding, “We had a cute bus driver named Chuck. He was probably 17, and I was 11. Anytime I knew Chuck would be driving, I’d spritz myself with some Love’s Baby Soft before running to the bus.” I died. I could just see it…a preteen girl with a crush on the 17-yr-old…trying to get his attention with some Love’s Baby Soft! “You can try hard…or you can try soft…” After I recovered from the laughter, I asked her if she put on her Kissing Potion too. We both laughed and laughed, because we had dug up some old memories.
In the 1970s, I was a big fan of both products. I wasn’t romancing anyone, and I certainly wasn’t kissing anyone, but I was one of the best customers for both. I remember hearing at school when new scents of Kissing Potion had been released, so I would get Mother to take me to the local TG&Y in Spanish Fort Shopping Center, so I could use my allowance to buy the latest Kissing Potion roll-on lip gloss. All the girls in my fourth grade class had our favorite flavors. Bubble Gum was quite popular, and I liked the minty flavored one.
And guess what! You can get both products today! I don’t know if they are the same as they were then, but I’m going to find out. I’ll be ordering them for myself and for future surprises for friends who need a pick-me-up. Nostalgia makes for great gifts. If I had the blues and someone gave me either of those products, I think I would instantly feel better. You can find Love’s Baby Soft on Amazon here. And get the original formula Kissing Potion from Tinte Cosmetics here.
I should probably add that the Love’s Baby Soft didn’t catch the attention of the 17-yr-old bus driver, Chuck. My friend might have dodged a bullet on that one. If the 17-yr-old had liked the 11-yr-old, there would have been bigger issues!