Memories of a 1970s Childhood.
After reading the Leif Garrett memoir, I find myself thinking about the 1970s. I was born in 1967, but most of my childhood memories were in the 1970s. In fact, I think my brain retains information from that time in my life better than it retains any other decade…and in much more detail. I’ve written before about how I believe we remember events better when they are attached to an emotion…happiness, fear, sadness. Maybe childhood is more emotional, because we have so many more new experiences, so we remember more. Lots of my memories from adulthood are either gone or more difficult to retrieve.
I can probably tell you the telephone number of almost every childhood friend I ever had, and I lived in different places. It’s not like I was dialing the same numbers in 1980 that I was dialing in 1975. I can even tell you the street addresses of childhood friends…the ones I went to kindergarten with. 112 Lakeview Circle? I know whose address that was. 203 Dawson Street? Yep…I know that too. If I don’t know the house number, I know the street name of almost everyone.
It was an epic time. I’m sure everyone thinks their own childhood was the greatest era, but I truly believe it. Our country was pulling out of Vietnam. We didn’t feel the imminent threat of nuclear war that kids felt in the early 1960s. Our relatives weren’t being drafted. Lots of cool things were happening. Here are a few:
- The milkman delivered to our house. When I told my daughter about the milkman, she looked at me like I had fourteen eyes, saying, “Wait a minute. A man drove a truck around town, dropping off milk on front porches?” We bought a lot from him…regular milk, chocolate milk (only one carton per week of this special treat), and even eggs, butter, and orange juice! The really big treat we got sometimes, though, was ice cream in a rectangular cardboard carton, and somehow, it just tasted better!
- When we took photos with our Kodak Instamatic cameras that used 126 or 110 film, we had to drop off the film cartridges at a local TG&Y, Harco, Revco, or other five and dime store to have it developed. We would pick up our photos a week later. We didn’t have the instant gratification…looking at photos immediately to see if they were good. And if we needed flash for our photos, we used flashbulbs atop those cameras! Correction…we had the instant gratification if we had a Polaroid instant camera. They were fun, but with only eight photos per photo cartridge, we wanted to get it right the first time.
- Kids rode bikes any time the weather permitted. My brother could ride a two-wheeler when he was two or three…much earlier than most kids. I could ride one when I was four or five, and we rode bikes all the time. Our only rule? Don’t ride it across the highway. So if we rode our bikes up to the front of the neighborhood, we had to leave them on the side of the road while we crossed the FOUR-LANE HIGHWAY to get candy and a Coke at the little mom and pop grocery store on the other side. Yes, I said FOUR-LANE HIGHWAY.
- Kids rode their bikes in the fog from the mosquito truck. OK, so this is not such a great thing, but it’s a memory, for sure. Personally, I was terrified of the mosquito truck, but there were boys in our neighborhood who looked forward to seeing that truck in the summer. I don’t know why it was so much fun for them to ride in the fog…that may or may not have contained DDT…but I can see it vividly in my mind.
- Sunday nights were for TV dinners, Mutual of Omaha’s Wild Kingdom, and The Wonderful World of Disney. We had to buy TV dinners on Saturday, because blue laws meant grocery stores were not open on Sunday. In fact, nothing was open on Sunday. Beer and alcohol certainly weren’t sold on Sunday.
- Families watched TV together. Parents sat in chairs or on the sofa in the family den, while the kids lounged on the floor in front of the console television. It seemed everyone had a giant, color console TV in the family den. Johnny Carson was America’s favorite talk show host, and occasionally, our parents would let us stay up to watch him on The Tonight Show. Later, TV stations signed off with the National Anthem.
- We stayed outside all day and sometimes, into the night. Our mothers wanted us to come home when the streetlights came on, but with permission, we could stay out and play Kick The Can at night with the neighborhood kids.
- Seatbelts? What seatbelts? Yes, cars had them, but hardly anyone used them. Kids bounced around on the back seats of cars or stood on the front seat…while the car was moving on a busy highway!
- We had a locally owned single-screen movie theater, and it cost $1 for kids and $2 for adults. Most weekends, you could get in at 5:00 for the double feature, which meant you watched a full-length older film first…or maybe an old cartoon movie. Our parents dropped us off in time for the double feature, so they had four hours to go have date night. We got Cokes, popcorn, and Milk Duds. When I was eight, I saw Jaws on the big screen with my six year old brother! It was rated PG; PG-13 didn’t exist yet, and anything that wasn’t rated R was fine. We also saw Smokey and the Bandit, Rocky, Car Wash, The Bad News Bears, and more…all unaccompanied. If you think The Bad News Bears was made for kids, watch it now. I bought it years ago on DVD for my then-five-year-old daughter, because I didn’t remember just how bad the language was!
- Pizza parties. We were thrilled to go to Pizza Inn (or Shakey’s or Pascuale’s) for a pizza birthday party. Everyone sat around a big table eating pizza. That was the party. We were likely in middle school, and we had the best time hanging out, eating pizza with our friends! Just good fun.
- TV theme songs and commercial jingles were the best! Seriously. Do TV shows even have theme songs anymore? I can throw out one line from so many TV shows, and I imagine most folks my age can name the show. 1. Come and knock on our door… 2. Here’s a story of a lovely lady… 3. Come and listen to a story ’bout a man named Jed… 4. You take the good; you take the bad; you take ’em both, and there you have… 5. 1-2-3-4-5-6-7-8, shlemiel, schlimazel…Those are TV theme songs, and for commercial jingles… A. Here’s to good friends, tonight is kind of special… B. Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun! C. My baloney has a first name… D. Hold the pickles, hold the lettuce, special orders don’t upset us! E. Have a bucket of chicken… *See below for answers*
Oh, those were the days! A lot of life revolved around television. It was epic in the 1970s. And to think we fret about our kids’ screen time! Bahahaha!
I’d love to hear your memories from the 70s…
TV them songs shown above: 1. Three’s Company 2. The Brady Bunch 3. The Beverly Hillbillies 4. The Facts of Life 5. Laverne and Shirley
Commercial jingles: A. Lowenbrau B. McDonald’s Big Mac C. Oscar Mayer D. Burger King E. Kentucky Fried Chicken