70s Saturdays and Hostess Cupcakes.
Earlier, I had to run to Walgreens to pick up one thing…some bottled water. Of course, like so many other people, I can’t walk out of Walgreen’s with just one thing. I have to “browse” the aisles. By the time I checked out, my cart contained hand sanitizer, cheap lipstick, Halloween candy I promptly hid when I got home, and Hostess Cupcakes. Yes, Hostess Cupcakes…the ones that come two to a pack. The creme-filled chocolate ones that have the white swirls across the top. The ones that I loved as a kid in the 1970s.
When I was a little girl, Daddy took us to Murphy’s store on Highway 31 in Brewton on Saturday mornings after he gave us our $5 allowance. It was our opportunity to get whatever we wanted, and back then, $5 would buy a lot of treats. Murphy’s was a little locally-owned convenience store. We always referred to it as “Murphy’s,” except Saturdays, when we referred to it as “the candy store.” Mr. and Mrs. Murphy actually ran it themselves. I’m sure they laughed when they saw us coming, because they knew we were going straight for the candy. By the time I left the store, I usually had an Icee or a Grape Fanta and a little brown bag full of different treats. My personal favorites? Reese’s Peanut Butter Cups (I remember when the price increased from 15 cents to 20 cents), Pixy Stix, Marathon Bar, Grape Now & Laters, Spree Candy, M&Ms, Candy Cigarettes (it was the 70s, after all), and yes, those glorious Hostess Cupcakes. I thought those swirls across the top were beautiful. I guess I always had homemade birthday cakes, so those Hostess swirls looked like some special handiwork. Here’s a secret, though: I rarely ate the cupcakes. I usually just ate the frosting off the top…and that swirl? I saved that till the end.
So, after I got home from Walgreen’s and ate those Hostess cupcakes, I posted on my personal Facebook page about them, and the reaction was great! So many of my friends remembered those cupcakes from childhood. But the great thing was the memories they shared about their own experiences. One friend commented that her dad would take her to the deli on Saturdays, and while he picked out lunch stuff, the kids could get treats…including Tastykakes…a Mid-Atlantic treat. Others could remember the mom-and-pop shops where they got their weekend treats, and one friend frequented the 7-11 with her dad, buying comic books and candy.
One of my favorite comments was simply, “Nyolator.” It was a comment from a kindergarten friend in Brewton. I’m guessing not just anyone would understand it, but I knew exactly what it meant immediately. In South Alabama, when I was a kid, I didn’t call Now&Later candies by their real name. I called them “Nyolators,” and I now know I wasn’t the only one! We weren’t being funny. Since I never bothered to read the package, I just pronounced them the way I heard it,”Nyolator.” I guess that’s the way my kindergarten friend heard it too! So if someone had asked me what candy I liked at the time, I likely would have answered, “Grape Nyolators.” Later, when I bothered to read the package, I was amused to learn I had been calling them by the wrong name my whole life…I was probably a preteen by the time I realized it, but dang!
So now, I’m thinking those Hostess Cupcakes aren’t just cupcakes. They’re symbols of my childhood…memories of going to Murphy’s store with my daddy. Pixy Stix can have the same effect for me. I loved Pixy Stix then, and I still love them now. Again, grape Pixy Stix are my preferred flavor. I don’t know why I love artificial grape flavoring, but I do.
Grape sodas, which taste nothing like real grapes, also make me think of visiting my Granddaddy. I’ve talked with my cousin, Patti, in recent years about how Granddaddy would give us a quarter, and we would walk down to the little store down the street from his house. I don’t know what the store was called, but I know I could always get a grape soda or an RC Cola there.
And you know why all those items…the candy, the cupcakes, the sodas…remind us of our childhood? Because they represent happy times. We tend to lock things into our longterm memory if they are attached to an emotion, and I guess that emotion, for me, on a Saturday morning, with $5 to spend at a mom-and-pop convenience store…well, that emotion was pure joy! No doubt!
I was big on making my little brown bag candy stash last a while. I could drag out eating some M&Ms by peeling them. I never got Peanut M&Ms. Back then, I only got original milk chocolate ones. And I actually peeled them. Sounds crazy right? I would bite each one just lightly enough to crack the outer shell, and then I would carefully peel off the shell, eating it little bit by little bit. And that’s when there were still red M&Ms with cancer-causing coloring, and there were two different brown colors of M&M…one was tan. Remember that? Long before blue M&Ms. I remember hearing the slogan for M&Ms many times, “Melts in your mouth, not in your hand.”
And while I was peeling my M&Ms and hoarding my candy/cupcake stash, I was likely playing records on my record player…maybe Ricky Nelson singing Garden Party, which takes me back every time. That and Otis Redding singing Sittin’ on the Dock of the Bay. But I’m not even going to get into how music takes me back…that’s for another day.
For now, I’m going to sneak back into the kitchen and eat some of the Reese’s Peanut Butter Cups from the bag of Halloween candy I purchased at Walgreen’s. I hid it from everyone else in my family, but I know exactly where it is!