What does an Izod shirt have in common with a Stanley cup?
If you are a woman who was alive during the 1980s, you likely know the answer to that question immediately. Whether you know the answer or not, stick with me to see the correlation.
Women and teenagers all over the country are going crazy for Stanley cups…snatching up special editions at Target and carrying giant cups of water (vodka?) everywhere they go. Don’t get me wrong. I am not making fun. I love the fact that people are doing a better job of staying hydrated. Stanley brand, of course, is laughing all the way to the bank. After all these years of making thermoses, they have an even bigger moneymaker with these cups!
Apparently, however, teenagers (mostly girls, I think) are being bullied if they don’t have a Stanley cup. People are all up in arms over the fact that their teenage daughters are being “bullied” because they don’t have Stanley cups. (Don’t get me wrong. I know bullying is never OK.) Therefore, lots of people are complaining that it is shameful and sad that teenage girls are going crazy over this product.
They’re acting like it’s a new phenomenon.
It’s nothing new. And this is where the Izod shirts come in. Welcome to the 1980s, when teenage girls went crazy over them…for a while. You could have a cute polo-style collared shirt, but if it didn’t have an alligator emblem on it (or later, a Ralph Lauren Polo symbol), it wasn’t cool. The early ones were pique knit and solid-colored, but they eventually made cute striped ones in a more stretchy knit with solid collars. Every teenage girl wanted them, it seemed. My own mother was not big on overpaying for things, but she did purchase me one…a turquoise one. It’s likely it was a birthday gift. However, my godmother came to town for a visit and brought me a few more in different colors…yellow, red, green! We didn’t have social media then, so it couldn’t be used for constant promotion, but girls all over the country wanted their parents to overpay for those Izod shirts. I talked to someone recently who said her mother would buy cheaper versions of the shirt and cut the alligators off the shirts she didn’t wear anymore…applying them to the newer, cheaper shirts!
You know what else we wanted back in the 80s? Nike sneakers, Tretorn sneakers, Add-a-Bead necklaces and bracelets, Ray-ban Sunglasses, Wood-handled Bermuda bags, Twist-a-Bead necklaces, those awful Jessica McClintock Gunne Sax dresses, Guess jeans, and more. Like I said, Mother wasn’t big on overpaying for things, so I had to add lots of things to my birthday and Christmas lists. The Nike sneakers were not a tough sell with Mother, for some reason, and I got some white Nikes with a turquoise swoosh. My aunt gave me an Add-a-Bead necklace for Christmas! I don’t think I had any Ray-bans or Vuarnets until college, and honestly, that was not a smart thing for me to do, since I broke one pair and lost the other. Did I get every trendy item? No, but I remember wanting them all!
My friend, Angela, still talks about the friend she had who had lots of different colored Bermuda bags to attach to the wood handles as a handbag…all of them monogrammed with her initials or the monogram of their school, for cheer purposes. It’s funny what we remember!
Here’s my point: the Stanley cup craze may be the latest trend, but it certainly isn’t the first and won’t be the last. This has been going on forever. And you know what? If someone wants to spend their money on a Stanley cup, why does someone else care? It’s their money. No one tells me how to spend my money, so who am I to tell someone else how to spend theirs?
Do I think kids and teenagers should be “bullying” people if they don’t have a Stanley cup? No, but I do think it’s something that has been going on since the beginning of time in the teenage world. Maybe it’s just part of growing up. Weren’t we all “bullied” about something in the 1980s? I don’t mean threatened. I mean we were embarrassed because we had “Bill’s Dollar Store” stamped on a notebook our mother purchased there (my mother loved to buy notebooks at Bill’s Dollar Store, seeing no reason to spend two or three times as much when she could buy bunches of them there for practically nothing) or some other silly thing. No joke…I was so embarrassed that my mother bought those notebooks that I ripped the covers off all of them, carrying around notebooks with no covers all school year. Sounds silly, but at least I didn’t have to listen to, “Your mom shops at Bill’s Dollar Store??!?!” Maybe it’s one of those struggles we just have to survive to be tough enough to make it in the real world. I do know we had to be tough in the 80s. Maybe it made me tougher to have to wait for my Izod when other people had those highly desirable items? Maybe it taught us that everyone can’t have everything. I mean, in the real world, everybody can’t have the same thing.
These days, besides the Stanley cup, they want Skimms shirts, Lululemon leggings, expensive sneakers, and more. By comparison, the Stanley cup is downright inexpensive, and it will last forever!
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